Start Small Brand Big Newsletter

Weekly tips and proven strategies to use your unique personality and experience to grow a highly profitable LinkedIn following.

Imposter Syndrome Is Selfish imposter syndrome linkedin linkedin tips personal brand personal branding Sep 21, 2023

If there’s one thing that I’ve learned being in the corporate world, it’s this…

Everyone faces imposter syndrome.

No kidding. I used to think it was more of a thing us ladies were plagued by (Sheryl Sandberg certainly leaned into the topic in her book) or a thing that people “lower on the totem

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5 Things Holding You Back From Scaling Your Personal Brand (And how to use them to power your growth) 🧱 linkedin linkedin tips personal brand personal branding Sep 14, 2023

Your personal brand is an essential aspect of your professional life. It's what sets you apart from others and makes you unique. However, scaling your personal brand can be challenging, and many entrepreneurs and professionals struggle to move forward with it.

In this bl

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3 Signs You Need a Personal Brand Logo🚩🔍 brand strategy linkedin linkedin tips personal brand personal branding Sep 07, 2023

One of the most frequently asked questions I receive from my audience and students is this…

💡“Should I build my personal brand under my business’ logo, or should I develop my own personal brand logo?”

Like any personal branding inquiry, the answer is that it depends on

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The 5 Things Holding You Back From Creating a Product-Based Personal Brand Business (And How To Actually Scale Your Expertise)💼🚀 linkedin linkedin tips Aug 23, 2023

If you're reading this, you probably have a brilliant idea for a product-based business that has the potential to revolutionize the market. However, you might find yourself stuck trying to figure out how to turn that vision into reality. Fear not, for I will help you n

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LinkedIn’s New Algorithm Doesn’t Want You To Go Viral— Why this is GOOD news… linkedin linkedin tips personal brand personal branding Aug 09, 2023

If you've been seeing some changes in your LinkedIn posts' reach and have been wondering what's going on, you're not alone. The platform's algorithm has undergone some changes, and @Dan Roth, LinkedIn's Editor in Chief, recently shared some insight into why.

In this article, I’m breaking down the m...

5 'Corporate Robot' Habits to Drop to Grow Your Personal Brand🧑🏻💼 linkedin linkedin tips personal brand personal branding May 25, 2023

The most lucrative personal brands we work with are people whom I lovingly refer to as “corporate defectors.” Perhaps you identify as the same. You amassed experience from working at a larger company, had some fundamental “ahas” and decided to strike out on your own to en

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