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Weekly tips & techniques to help you build your personal brand on LinkedIn

7 Mistakes to Avoid if Writing a Book in 2024📚 branding personal branding Dec 07, 2023

“Wouldn’t it be funny to write a book about two suburban mothers selling weed?”

My client and I laughed as we looked at each other across the table. It had been over a year since she (a former engineer) and her business partner (a retired OBGYN)...

If you read nothing else about personal branding, read this one rule📚 branding personal branding Nov 30, 2023

Of all the consultations, workshops, and group coaching I lead, a good 95% of them can easily boil down to this one fundamental, personal brand-boosting concept.

The fundamental concept

When people reach out to me to audit their social media, they’re...

How To Work Less And Charge More As A Solopreneur (4 Actionable Tips) branding personal branding Nov 09, 2023

Recently, I had a discovery meeting with an artist. She’s insanely talented and has been sought after by a number of interior designers for her custom pieces and beautiful work.

She reached out to me because she wanted to learn how she could effectively use social...

One of the fastest ways to build authority on LinkedIn? Newsletters. Here’s how…🚀📰 branding personal branding Nov 02, 2023

I still remember the first article I hesitantly published a week after I quit my corporate job 8 years ago. It was called “Why Your Parents Will Never Be Happy You’re an Entrepreneur.”

I penned it after I felt all the enthusiasm sucked out of...

3 Signs You Need a Personal Brand Logo🚩🔍 #linkedin #linkedinmarketingtips brand strategy branding Sep 07, 2023

One of the most frequently asked questions I receive from my audience and students is this…

“Should I build my personal brand under my business’ logo, or should I develop my own personal brand logo?”

Like any personal branding inquiry, the answer is that it...

How Identifying Your Sub-Strengths Can Supercharge Your Personal Brand ✨🚀 branding linkedin tips personal branding Aug 02, 2023

Are you ready to power up your personal brand and stand out from the competition? Here’s an often overlooked, hidden-in-plain-sight way to take your brand to the next level. It's time to dive deep into your skill set and uncover your “sub-strengths.”

Now, you might be wondering,...

From Jargon to Jackpot: How to Speak Your Prospects' Language so Your Marketing Soars 🔑💰 branding linkedin tips personal branding Jun 29, 2023

I'm going to let you in on a little personal branding secret, one that will radically change everything (yes, everything) you do when it comes to communication and messaging.

This critical mindset shift will…

Help you create and deliver binge-worthy keynotes, presentations, and...

The $20,000 Personal Brand Move You Need To Make💰💼 branding linkedin tips personal branding Jun 22, 2023

If you’re a professional coach or consultant experiencing a “brand breakdown” — that is, your marketing efforts aren’t generating the types of high-ticket clients, speaking gigs, book or course sales you’re hoping for— the problem typically lies in one of...

The Anti-Cringe Personal Brand Checklist: How to Build a Genuine Brand that Isn’t Sleazy or Self-Absorbed 📝 💯 branding linkedin tips personal branding Jun 15, 2023

Personal branding gets a bad rap sometimes, and as a personal brand expert, let me tell you…I get it.

We’ve all seen them — the smarmy crypto gurus or the “assets first, message second” selfies (hey, if you got it, flaunt it but know what...

From Underdog to Industry Leader: 5 Ways Coaches and Consultants Are Flipping the Script on Personal Branding🚀 branding linkedin tips personal branding Jun 08, 2023

The more crowded your industry, the tougher it is to build a personal brand, right?

Not necessarily… Consider the fact that some of the most crowded markets— technology and startups, fitness and wellness, and coaching and consulting — have seen a meteoric rise in...

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