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Weekly tips & techniques to help you build your personal brand on LinkedIn

The Top Brand Pivots I’m Making in 2024 That You Should Too Jun 06, 2024

I’ve worked in both corporate branding and personal branding for over a decade, and one of the reasons I enjoy personal branding so much more is this…

A personal brand is so much easier to pivot. 

Free from the bureaucracy, budgets, and culture shifts that come with corporate...

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Balancing promotion and value May 20, 2024

It’s not enough to build a personal brand on LinkedIn in 2024. Anyone can do that. These days, what separates burnt-out professionals from bonafide thought leaders is your ROE - or return on efforts.

Sure, you can have 30,000 followers and create content 7 days a week, but if all of that...

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Thought Leader vs. Influencer: Which is best for you? linkedin linkedin tips May 09, 2024
 
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The Top Brand Pivots I’m Making in 2024 That You Should Too linkedin linkedin tips Apr 18, 2024
 
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Help! My personal brand has two target audiences… Apr 04, 2024
 

The foundational advice you’ll hear many brand experts share is to know and clearly define your target audience.

“The riches are in the niches!” is a favorite saying of mine and one I often remind my students of as they hope to monetize their expertise. But...

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Does long-form content still matter for your personal brand? #linkedin #linkedinmarketingtips Mar 28, 2024
   
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The Real Reasons Your Personal Brand Isn’t “Taking Off” Mar 14, 2024
   
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What type of content should I post to enhance my personal brand? linkedin linkedin tips Mar 07, 2024
  
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Personal Branding…Where Do You Start?🚀 #linkedin #linkedinmarketingtips Feb 15, 2024
  
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Is LinkedIn Premium worth it for a consultant, and what features are most beneficial?🤔 #linkedin #linkedinmarketingtips Feb 08, 2024
      
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