Start Small Brand Big Newsletter

Every so often, there comes a time in a social media platform’s life when huge changes to the platform open the floodgates for a new wave of creators to be born.

Let me give you a breakdown of some of these top platform moments you may recall:

➡️ YouTube Partnership Program (2007): YouTube’s intro...

In 2024, “bios” are out and personal brand stories are in.

But what is a personal brand story, and how do you craft a compelling one?

A personal brand story is a succinct narrative that describes who you are, what you stand for, and what sets you apart from others. It encapsulates the story of you...

Can you realistically build a 7-figure personal brand? A cash-cow business (low overhead and high value) that revolves around your unique personality and experience?

The answer is unequivocally yes. Here are some examples to prove to you this isn’t an outlier phenomenon or the stuff of far-fetched ...

I remember sitting in my doctor’s office, tears streaming down my face, begging her to put me back on anti-anxiety medication.

This was 3 years ago, when I hit business rock bottom growing a content agency.

I was completely burnt out, sleeping only a few hours a night and feeling more lonely than ...

A week ago, I was teaching a multinational corporation’s employee base how to build their professional thought leadership brands on LinkedIn.

Part of the workshop was dedicated to identifying their “expert edge,” or their compelling brand position and speciality that makes them stand out in the mar...

I’ve worked in both corporate branding and personal branding for over a decade, and one of the reasons I enjoy personal branding so much more is this…

A personal brand is so much easier to pivot. 

Free from the bureaucracy, budgets, and culture shifts that come with corporate brand evolution, it’s...

It’s not enough to build a personal brand on LinkedIn in 2024. Anyone can do that. These days, what separates burnt-out professionals from bonafide thought leaders is your ROE - or return on efforts.

Sure, you can have 30,000 followers and create content 7 days a week, but if all of that effort doe...