Kait LeDonne's Blog

How to Establish Your Personal Brand in a Crowded Industry linkedin linkedintips Jul 25, 2024

A week ago, I was teaching a multinational corporation’s employee base how to build their professional thought leadership brands on LinkedIn.

Part of the workshop was dedicated to identifying their “expert edge,” or their compelling brand position and speciality that makes them...

A guide to understanding and finding the right audience for your message, including tools and technique linkedin linkedin tips Jun 20, 2024

People often ask me what the first step is to build a lucrative personal brand.

Without fail, I say, “Target audience identification.”

This response shocks most individuals, as they assume you’d naturally start with the person behind the...

The Top Brand Pivots I’m Making in 2024 That You Should Too Jun 06, 2024

I’ve worked in both corporate branding and personal branding for over a decade, and one of the reasons I enjoy personal branding so much more is this…

A personal brand is so much easier to pivot.

Free from the bureaucracy, budgets, and culture shifts that come with corporate...

Balancing promotion and value May 20, 2024

It’s not enough to build a personal brand on LinkedIn in 2024. Anyone can do that. These days, what separates burnt-out professionals from bonafide thought leaders is your ROE - or return on efforts.

Sure, you can have 30,000 followers and create content 7 days a week, but if all of that...

Thought Leader vs. Influencer: Which is best for you? linkedin linkedin tips May 09, 2024

In the social media landscape, the terms "influencer" and "thought leader" have become increasingly prevalent. Although they may seem synonymous, these terms embody distinct characteristics and engage audiences in unique ways. They also make money in very...

The Top Brand Pivots I’m Making in 2024 That You Should Too linkedin linkedin tips Apr 18, 2024

I’ve worked in both corporate branding and personal branding for over a decade, and one of the reasons I enjoy personal branding so much more is this…

A personal brand is so much easier to pivot.

Free from the bureaucracy, budgets, and culture shifts that...

Help! My personal brand has two target audiences… Apr 04, 2024

The foundational advice you’ll hear many brand experts share is to know and clearly define your target audience.

“The riches are in the niches!” is a favorite saying of mine and one I often remind my students of as they hope to monetize their expertise. But...

Does long-form content still matter for your personal brand? #linkedin #linkedinmarketingtips Mar 28, 2024

Somewhere in the year 2015, an alarming statistic caught fire online...

The average human attention span is only 8.25 seconds! Less than a goldfish!

To this day, a quick Google query about average attention span will show this figure at the top of your rankings....

The Real Reasons Your Personal Brand Isn’t “Taking Off” Mar 14, 2024

I started my business the way most employees transitioning into entrepreneurship do. I was bored, unmotivated, and undersubscribed in my corporate job, and knew that I had the passion and work ethic to make a go at working for myself.

The allure of setting my own...

What type of content should I post to enhance my personal brand? linkedin linkedin tips Mar 07, 2024

In June of 2023, LinkedIn’s Chief Editor, Dan Roth, aka, the grand pooh-bah of LinkedIn’s algorithm, announced that the platform would be making some shifts in how it rewarded content.

The roll-up report was that LinkedIn doesn’t want you to “go...

Start Small Brand Big Newsletter

The average human attention span is only 8.25 seconds! Less than a goldfish!

💡Find out how to rapidly scale and monetize your personal brand by taking this free Personal Brand Growth Assessment.

Weekly 5-minute guides to help you build your personal brand online.

Start Small Brand Big Newsletter

The average human attention span is only 8.25 seconds! Less than a goldfish!

💡Find out how to rapidly scale and monetize your personal brand by taking this free Personal Brand Growth Assessment.