Kait LeDonne's Blog

How to Establish Your Personal Brand in a Crowded Industry linkedin linkedintips Jul 25, 2024

A week ago, I was teaching a multinational corporation’s employee base how to build their professional thought leadership brands on LinkedIn.

Part of the workshop was dedicated to identifying their “expert edge,” or their compelling brand position and speciality that makes them...

A guide to understanding and finding the right audience for your message, including tools and technique linkedin linkedin tips Jun 20, 2024

People often ask me what the first step is to build a lucrative personal brand.

Without fail, I say, “Target audience identification.”

This response shocks most individuals, as they assume you’d naturally start with the person behind the...

Thought Leader vs. Influencer: Which is best for you? linkedin linkedin tips May 09, 2024

In the social media landscape, the terms "influencer" and "thought leader" have become increasingly prevalent. Although they may seem synonymous, these terms embody distinct characteristics and engage audiences in unique ways. They also make money in very...

The Top Brand Pivots I’m Making in 2024 That You Should Too linkedin linkedin tips Apr 18, 2024

I’ve worked in both corporate branding and personal branding for over a decade, and one of the reasons I enjoy personal branding so much more is this…

A personal brand is so much easier to pivot.

Free from the bureaucracy, budgets, and culture shifts that...

What type of content should I post to enhance my personal brand? linkedin linkedin tips Mar 07, 2024

In June of 2023, LinkedIn’s Chief Editor, Dan Roth, aka, the grand pooh-bah of LinkedIn’s algorithm, announced that the platform would be making some shifts in how it rewarded content.

The roll-up report was that LinkedIn doesn’t want you to “go...

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Weekly 5-minute guides to help you build your personal brand online.

Start Small Brand Big Newsletter

💡Find out how to rapidly scale and monetize your personal brand by taking this free Personal Brand Growth Assessment.