You're Already Investing Time Into Marketing
If you're already investing time into marketing your personal brand, that's great news. It shows that you're willing to do the work. However, it's essential to channel your efforts into the right activities. You need to be clear and focused on the marketing activities that yield the biggest results. By doing this, you can scale your personal brand and reach a broader audience. You can use social media platforms, email campaigns, content marketing, search engine optimization, and other digital marketing strategies to increase your visibility and reach.
You Already Know the Doors That Will Open for You But Your Unsure When 🤔
You've seen your colleagues and friends build successful businesses around their personal brand. You know that your desired endgame is to generate enough critical momentum to get there. This knowledge is powerful. It can help you stay focused and motivated as you work toward your goals. Keep reminding yourself of the doors that will open for you when you scale your personal brand. However, it's important to remember that every personal brand is unique, and you must find your own path.
You've Served Your Time in the Trenches⏳
You've worked as a corporate defector, spent time doing high-level strategic work for clients, and had large corporate contracts. While these opportunities may be lucrative, they're not scalable. They consume your time and energy and make you feel like you have four bosses instead of the creativity and freedom that comes with packaging and scaling your brilliance. It's time to take what you've learned and use it to build a scalable personal brand. You can leverage your expertise, skills, and experience to create products, services, and content that resonate with your audience and help you achieve your goals.