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Weekly tips & techniques to help you build your personal brand on LinkedIn

Imposter Syndrome Is Selfish #linkedin #linkedinmarketingtips personal brand Sep 21, 2023

If there’s one thing that I’ve learned being in the corporate world, it’s this…

Everyone faces imposter syndrome.

No kidding. I used to think it was more of a thing us ladies were plagued by (Sheryl Sandberg certainly leaned into the topic in her book) or a thing that...

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LinkedIn’s New Algorithm Doesn’t Want You To Go Viral— Why this is GOOD news… #linkedin #linkedinmarketingtips personal brand personal branding Aug 09, 2023

If you've been seeing some changes in your LinkedIn posts' reach and have been wondering what's going on, you're not alone. The platform's algorithm has undergone some changes, and @Dan Roth, LinkedIn's Editor in Chief, recently shared some insight into why.

In this article, I’m breaking...

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The magic of “Audience Designing” - How to Create a LinkedIn Following of People you like Who Want to Pay You 💸 linkedin tips personal brand personal branding May 17, 2023
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How to Craft & Share Your Unique Personal Brand Story 📖 linkedin tips personal brand personal branding May 09, 2023
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Steal these 5 Corporate Brand Strategies to Scale and Monetize Your Personal Brand🧑🏽💻 linkedin tips personal brand personal branding Apr 26, 2023

I started my career in corporate branding and shifted to personal branding when I realized how a company’s brand grew when you focused on the founder. I’m so glad I made this shift. I love personal branding because we have the freedom and natural inclination to do what corporate...

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How to decide what to be known for with your personal brand linkedin tips personal brand personal branding Apr 19, 2023

One of the biggest challenges in building your personal brand is deciding what the heck you want to be known for…

You may be asking yourself questions like:

  • Is my personal brand tied exclusively to my career? Should I focus on my industry? (Example: ”Leading expert in Web...
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9 ways to monetize your personal brand 💰 linkedin tips personal brand personal branding Apr 12, 2023

I will let you in on a little secret in this week’s “Build a Brand” newsletter; it’s the ONE thing stopping people from building their personal brand…

Most people don’t understand how to build a business model around their personality.

Perhaps you believe...

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5 “Behind the Scenes” Personal Branding Tools and Tricks You Need to Use to 10x Your Personal Brand’s Impact linkedin tips online business tools personal brand personal branding Apr 06, 2023

In so many of my newsletters, I focus on how to position your brand online and create content that supercharges your brand awareness. What I don’t often share about are all the backend tools and widgets I use to translate this momentum into moments that further benefit my audience and...

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Why your personal brand isn’t profitable (The 4 common personal brand breakdowns + how to fix them) linkedin tips personal brand personal branding Mar 30, 2023

Can you realistically build a 7-figure personal brand business? A cash-cow business (low overhead and high value) that revolves around your unique personality and experience?

The answer is unequivocally, yes. Here are some examples to prove to you this isn’t an outlier phenomenon or the...

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7 Completely Free Tools for Endless LinkedIn Content Ideas + Inspiration linkedin tips online business tools personal brand personal branding Mar 16, 2023

Great LinkedIn content starts with great topics – topics that are relevant, address your audience’s pain points and desires, and provide quick hits of value. 

Developing a system of reliable, stellar topic inputs help guarantee that your posting outputs will grow your brand and...

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