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Weekly tips & techniques to help you build your personal brand on LinkedIn
If there’s one thing that I’ve learned being in the corporate world, it’s this…
Everyone faces imposter syndrome.
No kidding. I used to think it was more of a thing us ladies were plagued by (Sheryl Sandberg certainly leaned into the topic in her book) or a thing that...
If you've been seeing some changes in your LinkedIn posts' reach and have been wondering what's going on, you're not alone. The platform's algorithm has undergone some changes, and @Dan Roth, LinkedIn's Editor in Chief, recently shared some insight into why.
In this article, I’m breaking...
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I started my career in corporate branding and shifted to personal branding when I realized how a company’s brand grew when you focused on the founder. I’m so glad I made this shift. I love personal branding because we have the freedom and natural inclination to do what corporate...
One of the biggest challenges in building your personal brand is deciding what the heck you want to be known for…
You may be asking yourself questions like:
- Is my personal brand tied exclusively to my career? Should I focus on my industry? (Example: ”Leading expert in Web...
I will let you in on a little secret in this week’s “Build a Brand” newsletter; it’s the ONE thing stopping people from building their personal brand…
Most people don’t understand how to build a business model around their personality.
Perhaps you believe...
In so many of my newsletters, I focus on how to position your brand online and create content that supercharges your brand awareness. What I don’t often share about are all the backend tools and widgets I use to translate this momentum into moments that further benefit my audience and...
Can you realistically build a 7-figure personal brand business? A cash-cow business (low overhead and high value) that revolves around your unique personality and experience?
The answer is unequivocally, yes. Here are some examples to prove to you this isn’t an outlier phenomenon or the...
Great LinkedIn content starts with great topics – topics that are relevant, address your audience’s pain points and desires, and provide quick hits of value.
Developing a system of reliable, stellar topic inputs help guarantee that your posting outputs will grow your brand and...
