Start Small Brand Big Newsletter

In today's digital age, building a personal brand has become increasingly important, especially on professional platforms like LinkedIn. However, many individuals struggle with imposter syndrome, feeling like they are not qualified enough to establish...

2024 is a few weeks away, and already, if you’re paying attention, you can see the tremors of trends guaranteed to change how thought leaders and experts can monetize their personal brands using LinkedIn. 

In this week’s newsletter, I break down my top 5...

“Wouldn’t it be funny to write a book about two suburban mothers selling weed?”

My client and I laughed as we looked at each other across the table. It had been over a year since she (a former engineer) and her business partner (a retired OBGYN)...

Of all the consultations, workshops, and group coaching I lead, a good 95% of them can easily boil down to this one fundamental, personal brand-boosting concept.

When people reach out to me to audit their social media, they’re...

Recently, I had a discovery meeting with an artist. She’s insanely talented and has been sought after by a number of interior designers for her custom pieces and beautiful work. 

She reached out to me because she wanted to learn how she could effectively use social...

I still remember the first article I hesitantly published a week after I quit my corporate job 8 years ago. It was called “Why Your Parents Will Never Be Happy You’re an Entrepreneur.”

I penned it after I felt all the enthusiasm sucked out of...