Start Small Brand Big Newsletter

If you’re a professional coach or consultant experiencing a “brand breakdown” — that is, your marketing efforts aren’t generating the types of high-ticket clients, speaking gigs, book or course sales you’re hoping for— the problem typically lies in one of...

The more crowded your industry, the tougher it is to build a personal brand, right? 

Not necessarily… Consider the fact that some of the most crowded markets— technology and startups, fitness and wellness, and coaching and consulting — have seen a meteoric rise in...

Most professionals wait until they are in a space of “divine inspiration” or “flow” to start building their personal brand. Thoughts like:

“When I finally leave this soul-sucking 9-5, I’ll have the creative juice to start building my personal brand.”...

I started my career in corporate branding and shifted to personal branding when I realized how a company’s brand grew when you focused on the founder. I’m so glad I made this shift. I love personal branding because we have the freedom and natural inclination to do what corporate...

One of the biggest challenges in building your personal brand is deciding what the heck you want to be known for…

You may be asking yourself questions like:

• Is my personal brand tied exclusively to my career? Should I focus on my industry? (Example: ”Leading expert in Web...

I will let you in on a little secret in this week’s “Build a Brand” newsletter; it’s the ONE thing stopping people from building their personal brand…

Most people don’t understand how to build a business model around their personality.

Perhaps you believe...