3/ Author Platform and Personal Branding
Reality Check #2: Some traditional publishers won’t even talk to you before you have 10,000 followers on social media.
Now, I find that to be short-sighted, but you have to understand publishers are in this to make money, and a large following is a nice insurance policy that their new writer is going to pay off.
Having said that, you likely shouldn’t publish traditionally (more on that later), nor do you need a minimum of 10,000 followers to launch your book. But (and this is a big but), if you haven’t prioritized building some kind of following (on social media, via an email list, etc.), you are at a severe disadvantage.
Many authors spend years writing their books, then start to build their readership. This is backward. First, build a community and get them to buy into you as a thought leader, then sell them the product of your thought leadership (your book).
4/ Professional Network and Relationships:
There’s no getting around it. A strong network is highly correlated to book sales. When you have good relationships with industry experts, potential endorsers, and influencers in the business and leadership realm, your book sales will increase.
Think about the last time you read a book. Did you find it willy-nilly on Amazon, or did your favorite business thought leader or friend make a suggestion about a book that changed their business life? For most people, the answer is the latter.
5/ Marketing and Promotion Plan:
Before you even write your book, outline a marketing plan that includes pre-launch, launch, and post-launch activities. This should encompass social media marketing, email campaigns, book reviews, speaking engagements, and potential media appearances.
Why do you need to do this before you write your book? Because after you write your book, your energy will be depleted. You’ll feel like you’re at the finish line of your book journey when in reality, you are only at the starting line.
Knowing the game plan ahead of time lets you activate it versus squandering precious, rushed time putting something together.
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