Underrated tools to help you create better content:
1/ A thought partner
How many times have you sat down to write a newsletter or LinkedIn post to build your personal brand and thought, “I have absolutely nothing new to say.” or “Nothing I have to say is interesting.”
Of all the content-killers, this first roadblock seems to be the hardest to overcome. After all, the person who usually prevents you from building a highly-engaging personal brand is, well, you.
Many people attribute this to “Imposter Syndrome,” or that confidence-killing voice that says you have no place sharing your thoughts.
In all actuality, it’s just as likely that you are suffering from “The Curse of Knowledge.”
This is when you become aware of and readily engage with a piece of information or knowledge so it becomes “obvious.” You probably forgot that there was ever a time when you didn’t know this information, so you assume that others, like yourself, also know it and see it as obvious.
If this is the case, consider engaging a thought partner or strategist. This is someone who will listen to you “dump your knowledge,” then mirror back all the bits of brilliance you just spewed out (that you think are obvious). Taken a step further, this person can help you frame ways to convey these thoughts so your “obvious” becomes someone else’s “aha.”
Working with my clients to do this is one of my favorite parts of their job. I love watching someone talk for 30 minutes, then hear their own words reframed back to what is most illuminating to an audience. It drives content forward effortlessly.
2/ Timeblocks for thinking
Good writing is merely good thinking. If you’re writing or content is falling flat, it’s usually because your ideas are too.
To overcome this, I prescribe a strict regimen to clients:
Set aside 30 minutes a day to read a book on your area of expertise or listen to a podcast. After listening/reading, write down your 5 biggest takeaways.
Connect those takeaways to an experience you had or a challenge you’ve seen. The beautiful part of this is you may not even learn something new. The material may just reinforce a key concept that your audience should know and remind you of a situation that would be beneficial for them to hear about.