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Weekly tips & techniques to help you build your personal brand on LinkedIn

Does long-form content still matter for your personal brand? #linkedin #linkedinmarketingtips Mar 28, 2024

Somewhere in the year 2015, an alarming statistic caught fire online...

The average human attention span is only 8.25 seconds! Less than a goldfish!

To this day, a quick Google query about average attention span will show this figure at the top of your rankings....

Personal Branding…Where Do You Start?🚀 #linkedin #linkedinmarketingtips Feb 15, 2024

I’ve been talking about tips and strategies to build your personal brand for over a decade now, but there is one glaring thing I need to acknowledge and take responsibility for…

Tips and strategies aren’t helpful if you don’t know...

Is LinkedIn Premium worth it for a consultant, and what features are most beneficial?🤔 #linkedin #linkedinmarketingtips Feb 08, 2024

...

“Is LinkedIn Premium worth it?”

…This is a seemingly straightforward question I get from nearly every student and Brand Inner Circle Community member I work with.

The problem is, the answer isn’t so straightforward.

Balancing Personal And Professional On LinkedIn #linkedin #linkedinmarketingtips Feb 01, 2024

“I'm stuck in "professional mode" and know my audience would react better if I showed more of myself...How do I do that?”

This was a write-in question I got from my newsletter community. And it's right on the money.

How many of you feel like...

25 Lessons from Gaining 25,000 LinkedIn Followers...🏆 #linkedin #linkedinmarketingtips brand strategy Dec 21, 2023

Recently, I crossed the line to 25,000 followers on LinkedIn.

Spoiler alert, it wasn’t because of hacks, viral posts (although sure I’ve had some here and there), or marketing wizardry.

It was about doing small simple things well. This is a big part of the...

4 Key Areas To Invest In To Build Your Personal Brand🤦 #linkedin #linkedinmarketingtips personal branding Oct 19, 2023

I've coached hundreds of people on the critical steps to build their personal brand, and I am quite used to hearing a litany of limiting beliefs from folks who want to get started but can't seem to jump into action.

Amongst the more popular ones is, "I don't have...

5 Business Cases for Leaning Into Your Personality Online #linkedin #linkedinmarketingtips Oct 05, 2023

I frequently talk about building your “expert personal brand.” The reason why I emphasize the word “expert” is to help delineate between being viewed as a thought leader and being viewed as an influencer.

...

Personal Growth or Brand Damage? The Pitfalls of Excessive Learning #linkedin #linkedinmarketingtips Sep 28, 2023

Are you “learn-crastinating” when it comes to building and monetizing your personal brand online?

No, that’s not really a term. I just made it up to describe the all-too-common roadblock I see get in the way of high-potential personal brands.

You study, observe,...

Imposter Syndrome Is Selfish #linkedin #linkedinmarketingtips personal brand Sep 21, 2023

If there’s one thing that I’ve learned being in the corporate world, it’s this…

Everyone faces imposter syndrome.

No kidding. I used to think it was more of a thing us ladies were plagued by (Sheryl Sandberg certainly leaned into the topic in her book) or a thing that...

5 Things Holding You Back From Scaling Your Personal Brand (And how to use them to power your growth) 🧱 #linkedin #linkedinmarketingtips Sep 14, 2023

Your personal brand is an essential aspect of your professional life. It's what sets you apart from others and makes you unique. However, scaling your personal brand can be challenging, and many entrepreneurs and professionals struggle to move forward with it.

In this blog post,...

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The average human attention span is only 8.25 seconds! Less than a goldfish!

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