• Corporate sponsorships (think Intuit sponsoring your posts)

• Creating digital products

• Upping their price points because of their in-demand nature on the platform

• A surge of speaking and corporate workshop requests

  
  

So, if you’ve been “dabbling” on LinkedIn or patiently waiting to leap from being a consultant (bound by hours in the day and answering to needy clients and project deadlines) to a creator with passive revenue, it is time to pay attention.

Here are just a few things you need to capitalize on as we enter this new “Space Race” of LinkedIn.

1. Video

LinkedIn tried their hand with “stories” a few years ago, but otherwise, its algorithm has made no meaningful attempt to showcase short-form videos. This comes at a substantial potential cost for them, as YouTube and TikTok have become “de facto” places for people to learn a new skill. Here’s what it looks like:

Horizontally:

Vertically:

2. A whole suite of profile enhancements

We’re talking about custom buttons that accompany your name, a new services section that attracts leads like a magnet, and an ability to showcase client reviews. In other words, LinkedIn fully realizes the “freelance” economy is here, and the creator economy is fast on the rise. Because of those economies, the platform is now offering more tools than ever to help YOU earn your piece of the pie with their user base of over 1 billion.

3. Big brands can now sponsor your newsletter

Here are some interesting stats to ponder. There are ~184,000 newsletters on LinkedIn. Sound like a big number? It’s not when you consider LinkedIn has 1 billion users. So, if you have a newsletter on the platform, you are part of the .02% of people who publish one. This is a big miss for the remaining 99.9998% of people who don’t have one considering that LinkedIn’s seen engagement with newsletters rise by 47%. (Source: SocialMediaToday.com)

But what’s even better? LinkedIn is now letting big companies (like Microsoft) connect with newsletter owners to sponsor their articles. While this is still in the testing phase, it means that if you have an engaged newsletter on the platform, a potential source of revenue for your content is in the works. (Personally, I’m already working on my pitch to brands to sponsor my LinkedIn newsletter of 50k+ subscribers).

The best news? These updates are the tip of the iceberg I’m affectionately referring to as “LinkedIn’s Creator Revolution.”

I’ve seen some things a-brewin’ behind the scenes that are even more exciting, and I know that finally, people like yourself who have so much knowledge and passion in specific industries are about to be compensated BIG TIME for being the thought leaders they are.

I’m going deep into some of these platform updates on September 19th at 1 pm ET to break down how you can begin to make use of these game-changing updates to make 2025 the year you either leap from corporate to becoming a full-time thought leader creator or shift your consulting business to more of a passive-income driven creator channel. And don’t feel like you need to be highly active already on LinkedIn to make this work for you. Newbies to the platform have just as much opportunity to explode as we “veterans” do, and I love that for all of us.