Your readers are already on LinkedIn. Let's go get them.
And here's the part that should make you optimistic:
From "I wrote a book" to the go-to authority in your field
He was where you are now
What he ran
This playbook. A weekly LinkedIn newsletter (The Breach Brief) feeding his posts. Personal stories mixed into the teaching content, pulling 4 to 5x the engagement. A system that kept working after launch week instead of stopping there.
What happened
What changed for him wasn't talent. It was a system.
DFY launch system for nonfiction and business authors
Here's how it works:
1
Set your foundation.
Define the one outcome your book exists to drive, set up your Scorecard, and map your content.
2
Pick your track.
3, 6, or 12 months, matched to your pub date. Filter to that track, follow the plan.
3
Run the engine.
Build your ambassador crew, publish from the content system, and prep a Live that sells books.
4
Launch. Then keep selling.
Launch week is choreographed hour by hour. Then the flywheel takes over: reviews, speaking, bulk orders, steady weekly sales.
What you walk away with
Everything inside the system
Bulk CTA lines, a lead tracker, and a non-pushy outreach script. One corporate buyer can match a full launch week of individual sales.
The one-pager, the profile setup, and the signature-talk worksheet that turn your book into 5-figure keynotes (which sell more books).
The one-pager, the profile setup, and the signature-talk worksheet that turn your book into 5-figure keynotes (which sell more books).
3 live group coaching sessions with Kait: August 31, September 18, and October 2 (all recorded, with replays)
Private Circle community with direct support: replies by the end of the next business day, through October 12
Hi, I'm Kait
As soon as I entered corporate America, I hatched my exit strategy. Working on someone else's time clock just wasn't for me.
So I built my brand on LinkedIn and turned my passion for branding into a decade of helping brilliant professionals clearly communicate their value.
Early on, I worked with two experts who had deep knowledge and zero visibility. We rewired their message, helped them publish a book, and watched them become titans in their industry. Almost overnight: the Today Show, industry keynotes, and the kind of compensation their work had always deserved.
That's when I saw what a book can do for an expert. When there's a system selling it.
Today, I teach that framework to 55,000+ professionals through my newsletter and programs. I've spent 10+ years building personal brands that pay. And I've watched too many good books go unsold for one reason: the author was taught to write, never to sell.
Nobody says best-writing author. They say bestselling author.
Selling is a learnable skill. This is where you learn it.
Featured Instructor:
CNBC Make It Personal Branding Course
Is this for you?
A nonfiction or business-book author: an expert, founder, consultant, coach, or speaker
Done with your manuscript, or in its final stretch, with a publication date at least 90 days out
Launching a book to build authority and grow your business, not just collect royalties
Self-published, hybrid, or traditionally published (all three work here)
Ready to work a weekly system instead of hoping the launch takes care of itself
You write fiction/novels. This system sells through professional authority on LinkedIn, not TikTok.
You wrote a memoir (unless it's business-focused). Your buyer here needs a professional reason to pick up the book.
Your book publishes in under 90 days. Momentum needs runway, and we'd rather tell you now.
Your book is already published. This is a launch system: it works before pub day, not after.
You want the book to sell itself. This is done-for-you, not done-without-you: it runs on a newsletter and a few posts a week, from you.
Do you teach how to write or publish a book?
No, and on purpose. This isn't a writing course or a publishing walkthrough. You bring the book (finished, or in final edits with a pub date at least 90 days out), and the system handles everything that comes after: the audience, the launch, and the sales.
"I don't have a big LinkedIn following."
You don't need one to start. The system is built to work as you grow, and it's about reaching the right professional readers, not a vanity follower count. Since only ~3% of LinkedIn users post weekly, a consistent author stands out faster than you'd think.
Isn't LinkedIn for job seekers, not book buyers?
That was true a decade ago. Today it's where 65M+ decision-makers with above-average buying power spend their time. For a nonfiction or business book, that's your exact reader.
"I'll feel salesy."
The method sells through authority and generosity, not pitching. You share what you know, you build trust, and the book becomes the natural next step. It's also why the ambassador emails make one ask at a time: nobody on your list ever feels spammed, including you.
I've posted before and nothing happened.
Posting isn't a system. This gives you the exact sequence (positioning, content, conversion) plus the actual posts, so you're never guessing what to say or when to say it.
$500 plus my time. Will it actually pay back?
Nobody can promise your exact numbers. But run the comparison: a launch team costs $15K–$20K a month, one playbook student sold 1,300+ copies in five months, and a single corporate bulk order can cover the course several times over. Think of it as insurance on the book you already spent months writing.
How much time does this take?
A few focused hours to set up each phase, then a weekly rhythm your calendar drives: one newsletter, three posts pulled from it, and roughly 30 minutes of ambassador upkeep. Every task is scheduled and linked to its template.
Is my book the right fit?
This is built for nonfiction and business books heading toward a launch. It's not for fiction, not for memoir (unless it's business-focused), not for books that are already out, and not for anyone publishing in under 90 days, because momentum needs runway. If that rules you out today, better to know now.
Won't AI make my nonfiction book irrelevant?
The opposite, if you play it right. AI floods the market with noise, and noise makes a trusted human author with a real audience more valuable, not less. This system is how you become that author.
When does it start, and what if I can't make the live sessions?
Doors close August 30 and the course launches August 31. The core material is self-paced, and the three founding-class coaching sessions (August 31, September 18, and October 2) are all recorded, with replays available.
You've seen the math: most books never cross 1,000 copies. You've seen what a system did for Zach. And you know the book you poured yourself into deserves better than a launch-week spike.
One system. Every email, post, and week already built. A founding class moving together, and 3 live sessions with someone who's spent a decade turning expertise into influence.
The only question left is whether your book launches on hope, or launches on a system.
Ready to be the bestselling author, not just the best-writing one?
— Kait
P.S. The Founding Class closes August 30 and this price doesn't come back. After the beta, the course moves to its evergreen rate: at least $997. If you're publishing in the next 3 to 12 months, this is the best-supported, best-priced version of this system that will ever exist.
P.P.S. Remember the base rate: most self-published authors sell around 250 copies, ever. Zach Lewis sold 1,300+ in five months with this playbook. The difference wasn't talent. It was a system.
